How does Pinterest work for business?
In this post you will learn how does Pinterest work for business, have you been using Pinterest social media platform for your business? If not Pinterest is definitely the place to promote business because 335 million people use this popular platform and more than .87% of users have bought something through Pinterest.
What is Pinterest?
Pinterest is a online visual platform where creative people can share inspirational boards and pins with the world it is also a perfect place for business more than 50% of users have an income in the $50,000 bracket, while 42% of the USA users are women, that is a huge target audience for you to aim for. Pinterest is a great information resource people use it to search for info on any number of things before they make a purchase, if you are ready let’s take a look at what you have to do to learn the ins and outs of how does Pinterest work for business.
Let’s understand Pinterest
You must understand Pinterest otherwise you won’t make a success of your Pinterest business account, this is a long term project, results will take time and consistent effort but it will be worth the time as your Pinterest following grows traffic to your website will gather momentum with huge potential to increase revenue. How Pinterest works is people use collections (boards) to share and save content to more than 80% of users are female, they like visuals saving shopping content to a board collection on a daily basis.
Pinterest is a multi category website where you can find almost anything from recipes, home decor, art, health information to do it yourself and technology.
Pinterest for business users
Business users need to go to the main page and sign up for a business account, even if you are a personal user it is possible to switch to a business account, these don’t cost any money and come with some great features including site analytics. Let’s take a look at what each piece of Pinterest terminology means
1. Boards: A board is a place where you put or organise your pins
2. Group boards: A group board is created by one person and is shared by invitation to others
3. Archived boards: Simple enough, you can put away boards that are no longer in use, they are still on your profile however you won’t get any further suggestions for that board.
4. Pins: Pins are visually appealing inspiring images that contain content linking back to your website.
5. Pinners: Simple, people that use Pinterest
6. Pin codes: Kind of like a barcode, pin codes are used to gain access to a business’s profile and curated boards on Pinterest.
7. Hashtags: Similar to hashtags on other social media platforms they are a way to help users find relevant content.
8. Feed: A Pinterest feed is like any other feed, pins or subjects that users are interested in are fed to them.
9. Lens: A Pinterest app lens can be useful when you take a picture because it shows similar pictures.
10. Sending pins: You can use the private message service to send pins to other users.
11. Tagging users: Use the @ symbol to tag users.
12. Save: If you like a pin, you have the option to save it to one of your boards or delete.
13. Comments: To increase your profile comment on others pins.
How to create your profile
After you open your business account create your profile start with a concise detail of what your business is, create a username, use a brand image, be creative when posting pins, make each one fit into your brand, add a description along with a cover image.
How to create boards
It’s relatively easy, just click create from your profile add a board, a board is like a category where you can add a post or pin to later, so be creative with your boards make them fit into your brand, next up create a pin, the button is near the top of your feed (+) Google chrome has an extension that you can use to pin from any site that you are on. Tip: use Pinterest mobile app for ideas, point your phone camera at anything and it will give suggestions for pins to you.
How Pinterest works for business
In the next few paragraphs you will learn exactly how Pinterest works for business, the platform is basically a website to share stuff that inspires other users, if you want to be successful in growing your followers to increase revenue for your business then you have to create engaging visually appealing pins. Pinterest say that the most visually appealing vertical pins are the most successful in terms of website traffic. Here are the top 8 tips to make Pinterest a non stop part of your social media strategy,
1. Create pins that get people interested
Getting people interacting with your pins means use colour and design 1000 x 1500 pixels, highlight your pins by embedding it in your blog or post, this gives Pinterest users the chance to repin and share your blog or post. Your pin image should in an instant tell the story of your blog and entice people to check out your website link or share. Check out what other people in your niche are doing on Pinterest it will give you ideas.
2. High quality images
More than 80% of activity on Pinterest is on people’s mobile phones, you need high quality graphics that will grab their attention make them excited enough to stop scrolling and click to go to your website to find out more. High quality images can be created free on sites like free image maker or if you want to spend use Canva.
3. Analyse trends
Keep abreast of what’s trending on Pinterest, analyse the top trends use the information to create your next pin around a product that you want to sell, for example of you notice that juicing is a top trend in insights fir business, create a pin that gets people excited about juicing leading them to a product that can help them.
4. Place ads on Pinterest
Pinterest offer promotional ads for pins that look just like regular pins except that you have to pay for them, it works because you can target a specific country, age, demographics, in fact some marketers have made good money advertising on Pinterest.
5. Use Pinterest analytics
Pinterest has a detailed analytics reporting section where you can get information on audience demographics, average monthly users, viewers, engagements, most popular pins and what devices they were viewed on. By studying your Pinterest analytics gives you food for thought and you can change your strategy as you see fit, another way in learning how does Pinterest work for business.
6. Pin it button
Websites can have a Pinterest pop up button that makes it so simple for your site visitors to pin your content directly onto their boards and share with others. Simply go to Pinterest get the pin it button and add it to your site.
7. Create unique fun content
Fortunately there are a number of ways to create unique and fun content whilst promoting a brand at the same time:
Give something for free: Run a contest or promotion, pin it to a relevant board
Create a reading list: People love free useful information so pick stuff related to your business that users would be interested in and add it to a reading list or a secret board that you can invite people to.
Make a widget: Make a widget by clicking on three dots beside your boards name click create widget choose square, sidebar, you can create your chosen size, just copy and paste onto your site.
Gift board: A gift board is a board where people can go to look for gift ideas to buy presents during holiday season especially at Christmas time, don’t make it look too much like a great big ad for your business.
Videos: It is possible to pin videos to your boards, if you have some good informational videos why not pin them for added exposure.
The use of rich pins
I recommend that you use all of these four rich pins, these are special are easy to use you can put information that helps and gains more exposure for your pins, for example use these rich type pins:
1. Product pins
A product pin makes buying a product on Pinterest so much easier, a product pin shows exactly where the product could be bought as well as the current price, these pins update in real time and are a direct link to the product. (Recommended)
2. App pins
Part of Pinterest’s app family allows users to download and share apps right from the platform.
3. Recipe pins
A recipe pin is slightly different to a regular pin because it contains recipe ingredients, recipe cooking and serving times.
4. Article pins
An excellent way for users to find out immediately what the posts headline is, who the author is, what the post is about, article pins makes your pins stand out in your category.
A group board is made up of the creator of the board and all other invited contributors, a group board is a great idea when you are planning something big like an event or project, the idea is that others can participate and spread the word. It’s also a very good way to put your pins in out there so that more people can engage and share.
Pinterest has become a search engine just like Google and YouTube I know that it is primarily a social media platform however people use its powerful search button to look for different things, by using keywords, categories and hashtags in your pins means that more and more people will find you and follow you.
More Pinterest followers means more clicks to your blog or website and that can only be good for the number of website visitors and the potential to make more money from the sale of affiliate products or services.
I hope that you have gained some knowledge from this post ” how does Pinterest work for business” by using the knowledge that you have gained and putting it into action you will most definitely increase your website traffic and your sales. Now that you have a better understanding of how Pinterest works for business, I just to recap on some of the key points
• Pinterest is for creative people
• Create visually appealing images
• Use only high quality images
• Create a business account
• Use a top quality image for your business
• Create interesting unique pins
• Use boards for your pins
• Use pin codes, categories and keywords
• Create product pins
• Use rich pins
• Use article pins
• Study analytics
• Use group boards to spread a message
I wish you the very best in your online endeavours, please visit the rest if this site for more helpful hints and tips on how to learn affiliate marketing.
12 thoughts on “How does Pinterest work for business?”
Thank you for this very helpful post. I did not know pinterest was and I appreciate these details. I think from your review, Pinterest is a great platform and I think it will really help me to increase my website traffic and my sale.Can I look at Pinterest without an account?
Thank you for visiting my post how does pinterest work for business. Yes you can open a personal Pinterest account and move on from there to a business account if you ant to.
Wow! This is Amazing. One great thing I love about Pintrest is that It will help you introduce your business and blog to a whole new audience. One pin can lead to ten pins, which can lead to another ten pins, and so on. Thanks for sharing this review on Pintrest as it helpful.
You are very welcome.
Pinterest is something that is always confusing to me. I do not know why I get all the other social media platform but Pinterest. However, it is a great platform to be using for a niche content. I never thought of the users stat anymore, there is definitely money to be make! When I create a pin do I put it up on my board? It usually leads me to my site and I can pick the image from it but I am always confused with this process…
It’s a simple platform to use, start by creating boards that are relevant to your niche, then write some pins with interesting graphics and simply pin them to a board.
Well, I never quite realized how important Pinterest could be in my marketing efforts. The figures are really outrageous and I would not be surprised to find that social platform would take the lead in the future. I have a personal account with Pinterest but never really considered it for business. I’ll take advantage of this as soon as possible. Thanks
I have found Pinterest to be a great source of traffic for my site, you should try it.
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Pinterest is a very valuable platform that when done correctly brings extra traffic to a website, thanks for your comments.
hello, it is a great and nice feeling to know that someone will create a great website like this and also create a write up on an article like this. pinterest has gained popularity over time and it is a great way to make you business grow and make it popular. thank you for this tips and the article